Fractional executive leadership
Experienced sales leadership and hands-on direction without forcing a full-time hire before the business is ready.
Fractional Revenue Leadership for Public Sector Growth
Play Ball Media is built around a clear primary engagement: fractional Sales, Business Development, Strategy, and Leadership for companies ready to grow their public-sector business but not yet ready to make a full-time executive hire.
We step in with experienced, hands-on leadership to build sales strategy, create qualified pipeline, advance and close opportunities, strengthen sales processes, and coach the team already in place. Our focus is on companies serving State, Local, County, Higher Education, Tribal, and other public-sector markets, where complex buying environments require market knowledge, persistence, strong relationships, and disciplined sales execution.
Across more than 250 accounts, our principals have worked through the people, structure, process, sales, and customer challenges that determine whether growth strategies succeed.
We bring that experience to every engagement with a simple objective: help our clients build a stronger public-sector sales engine and turn opportunity into revenue.
Your success fuels our passion. When you succeed, we succeed.
A scalable revenue process
A sharper view of the market, the pipeline, the operating gaps, and the choices that make growth repeatable.
Team capability
A coached team with the habits, accountability, and confidence to carry the plan forward.
The team behind the plan.
Mike Romano
Principal | Sales / Business Development / Strategy
Mike is an experienced revenue leader at the intersection of technology, government, higher education, and healthcare, with 20+ years of experience driving growth across enterprise and public-sector markets.
His background spans major technology companies, SaaS and cloud, healthcare and public health, entrepreneurship, and AI-enabled sales. He has built and scaled high-performance sales organizations, led post-acquisition go-to-market transformations, and delivered results across companies backed by leading private equity firms including Blackstone, Vista Equity Partners, Permira, Mainsail Partners, and Mill Point Capital. His experience includes Ellucian, Genesys, Nokia/Alcatel-Lucent, SoundThinking, Nuemo, and LTS. Mike also co-founded SmartReply, an early digital media company focused on helping businesses use mobile commerce to acquire customers and drive revenue.
Today, through Play Ball Media, Mike brings that experience to companies looking to build, accelerate, or transform their public-sector sales organizations. He provides fractional revenue leadership and hands-on execution—bringing the experience of a seasoned sales executive without the cost of a full-time executive.
Mike also brings an AI-driven approach to modern sales, applying AI-powered sales intelligence, automation, analytics, and research to improve prospecting, account strategy, pipeline development, and sales execution. His technology stack includes Salesforce, ZoomInfo, Salesloft, Monday.com, HubSpot, Alta, Perplexity, and Claude.
Mike holds a BA and MBA from The Sawyer Business School at Suffolk University in Boston, and a Master of Education from Cambridge College.
View Mike on LinkedIn
Jim Lawson
Principal | Sales / Strategy / Operations / M&A
Jim is a veteran professional with solid strategic planning, business analysis and management expertise that comes from more than 25 years of experience in the marketing and advertising industry. Founder of The Lawson Marketing Group in 1983, Lawson has extensive experience in healthcare and medical marketing, as well as real estate and professional service firms.
Jim takes a hands-on role that has extended to more than 250 businesses representing a broad range of industries, and possesses extensive finance, valuation and M&A experience.
Jim taught advertising at Vanguard College for four years and received his MBA at the Drucker Graduate School of Management, Claremont Graduate University.
View Jim on LinkedIn
Paige Davis
Partner, Head of Client Success
Paige joined Play Ball Media from our acquisition of Consent Media in 2026. She ran Customer Success for 10 years and is a key team member based in our ID office with a strong background in business analysis and long-range strategic planning across multiple industries including: Public Sector and Higher Education. Paige graduated from UCLA and has her Master’s from The London School of Economics.
View Paige on LinkedIn
Trevor Sinclair
Project Manager
Trevor has a strong operations and sales background and has led project management at 50 plus clients in multiple industries, including public sector, technology, tribal, and non-profits. Trevor graduated from UNLV.